Pharmaceutical Management

Concept, principles, roles of manager, organizational structures, motivation, leadership, HRM.

• Concept and function of management
• Principles and importance of management
• Management vs Administration
• Roles and responsibilities of a manager
• Stages of rational decision making
• Types of organizational structures
• Maslow's motivation theory
• Leadership: characteristics and styles
• HRM: objectives, importance, and functions

Supply chain management, procurement, storage, and pharmacy management software.

• Definition of supply chain management
• Components of pharmaceutical supply chain network
• Pharmaceutical Supply process
• Challenges in Pharmaceutical Supply Chain
• Medicine requirements estimation and tender process
• Storage of medicines including vaccines
• Pharmaceutical logistics for healthcare system
• Pharmacy Management Software importance

Marketing concepts, SWOT, market mix, segmentation, sales vs marketing, digital marketing.

• Major marketing concepts and strategies
• SWOT analysis in marketing
• Market mix (7Ps)
• Segmentation, Positioning and Targeting
• Sales vs Marketing
• Sales promotion principles
• Emerging trends: Network marketing and Digital pharmaceutical marketing

Definition, principles, types of entrepreneurs, and impact in Nepalese pharma sector.

• Definition of entrepreneurship
• Principles and application in pharmacy
• Characteristics and types of entrepreneurs
• Impact in Nepalese pharmaceutical sector
• Causes for success and failure of business in Nepal

Pharmacoeconomics principles, demand/supply, cost accounting, taxation, insurance, inventory management.

• Definition, principle, importance, and application of Pharmacoeconomics
• Laws of demand and supply
• Cost and cost accounting concepts
• Taxation and its types
• Healthcare financing (Insurance) in Nepal
• Inventory management concepts and techniques