Bujh
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Pharmaceutical Management

Business management, supply chain, pharmaceutical marketing, entrepreneurship, and pharmacoeconomics.

5 Units80 Total Marks70 Teaching Hours

Units

1

Fundamentals of Management

Concept, principles, roles of manager, organizational structures, motivation, leadership, HRM.

15 hrs20 marks

Subtopics (9)

  • Concept and function of management
  • Principles and importance of management
  • Management vs Administration
  • Roles and responsibilities of a manager
  • Stages of rational decision making
  • Types of organizational structures
  • Maslow's motivation theory
  • Leadership: characteristics and styles
  • HRM: objectives, importance, and functions
2

Pharmaceutical Logistics & Supply Chain

Supply chain management, procurement, storage, and pharmacy management software.

15 hrs20 marks

Subtopics (8)

  • Definition of supply chain management
  • Components of pharmaceutical supply chain network
  • Pharmaceutical Supply process
  • Challenges in Pharmaceutical Supply Chain
  • Medicine requirements estimation and tender process
  • Storage of medicines including vaccines
  • Pharmaceutical logistics for healthcare system
  • Pharmacy Management Software importance
3

Pharmaceutical Marketing

Marketing concepts, SWOT, market mix, segmentation, sales vs marketing, digital marketing.

20 hrs20 marks

Subtopics (7)

  • Major marketing concepts and strategies
  • SWOT analysis in marketing
  • Market mix (7Ps)
  • Segmentation, Positioning and Targeting
  • Sales vs Marketing
  • Sales promotion principles
  • Emerging trends: Network marketing and Digital pharmaceutical marketing
4

Entrepreneurship & Innovation

Definition, principles, types of entrepreneurs, and impact in Nepalese pharma sector.

6 hrs5 marks

Subtopics (5)

  • Definition of entrepreneurship
  • Principles and application in pharmacy
  • Characteristics and types of entrepreneurs
  • Impact in Nepalese pharmaceutical sector
  • Causes for success and failure of business in Nepal
5

Pharmacoeconomics & Accounting

Pharmacoeconomics principles, demand/supply, cost accounting, taxation, insurance, inventory management.

14 hrs15 marks

Subtopics (6)

  • Definition, principle, importance, and application of Pharmacoeconomics
  • Laws of demand and supply
  • Cost and cost accounting concepts
  • Taxation and its types
  • Healthcare financing (Insurance) in Nepal
  • Inventory management concepts and techniques